Rebranding the Decision Education Foundation
I had the opportunity to help Decision Education Foundation develop their brand and better direct it toward their target audience. When I started their material was all over the place. Colors from pamphlets to website varied and even the logo wasn't consistent. So I first set out to fix their logo, and create a proper vector version of it. Then I pitched a number of color palettes and fonts that were friendly and inviting to the kids they teach. The goal was to find a style that was modern, bright, and inviting to both high school students and their parents.